BlueCreation provides a path to succeed at low risk and optimal costs at all stages of the product evolution. Wherever customers are in their product cycle, BlueCreation has the appropriate business proposition.
The different stages a product goes through are summarized in the diagram below.
Stage1: Modules. At the beginning of a product development, the specifications are not finalised, the technology risks not fully understood and the potential success of a product is preliminary. The key success factors are then to quickly get to market while minimising risks taken and reducing investment upfront. At this stage, certified modules with an integrated protocol stack and proven software are ideal. The module solution allows ticking all these boxes and gives a path to safely and quickly prototype and develop an end product. Product developers can get to understand the technology, try out different things and fine tune features with little financial and timing risks.
Stage2: Software. After the first product is out, the specifications are now finalised, the technology risks understood and there is a good grasp on what the market needs. The key success factors are to make some modifications to the product, keep the features that people liked about the product and substantially reduce BOM as volumes ramp up to keep costs competitive. In this stage, product developers will seek to integrate pre-certified licensed IP (Software and sometimes Hardware designs) and build a cost competitive platform that suits exactly customer needs and will succeed in its market.
Stage3: At this stage, the market is mature and very well understood, the technology mastered. The key success factors are to then bring to market a product with a key differentiator. Product developers will then want to engage in custom developments that will make their product unique in terms of features or performances in these usually crowded and very competitive markets.